The 'how to' McDonald's sticker story ended up being their most successful Snapchat story to date (and still sits at the top of the leader board!). The story outperformed the expectations with a total of 4,138 unique views, approximately 30% of their followers (followers were approx. 13,500 at time of posting). They saw 720 screenshots of the sticker sheet from those who viewed it (17.4%), and 250 relevant pieces UGC using the stickers received in the 24 hrs following their story.
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