Winner: SKY Tiny Trailers

Winner: SKY Tiny Trailers

DDB

SKY made 40 mini trailers for 40 huge shows, entirely on Snapchat. Using comedian Melanie Bracewell (Best Newcomer, NZ Comedy Festival 2016) and her mobile. Every trailer, including its titles, graphics and effects was made in Snapchat. Each Tiny Trailer was added to their Snapchat Story, giving fans a humorous guide to each show in under ten seconds.