Snapchat was the vehicle for the 'Outlast the Morning' campaign and it was the very first time Sanitarium has ventured into this social platform. Their objective to have their target audience engage with the brand worked perfectly! The creative challenges spoke to the audience and the use of Snapchat as the platform for entry removed barriers for entry as it was a platform this younger audience was very used to. Because this audience were also familiar with the platform's creative elements, meant that they received some awesome and imaginative entries too!
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