The Warehouse wanted to shine some light on an unsung hero – Active Intent, its desirable, affordable activewear range. There's a massive market of activewear consumers who love to be on trend and want to keep their look fresh, but can't keep up with the ongoing investment into designer brands. Enter Active Intent – the perfect solution. Now they just needed to tell consumers about it. Their strategy – bringing on board an influencer, who was as aspirational as she was approachable, to advocate for the range.