Categories

Campaigns

Most effective

Describe what the business challenge was and how you approached it with socially-led thinking. Be sure to include what initial campaign targets were and how the campaign measured up.

Most effective < $20k

For campaigns where entire budget was less than $20,000. Describe what the business challenge was and how you approached it with socially-led thinking. Be sure to include what initial campaign targets were and how the campaign measured up.

International

For campaigns focused on export markets. Describe what the business challenge was and how you approached it with socially-led thinking. Be sure to include what initial campaign targets were and how the campaign measured up.

Product / service launch

For a new product or service, or relaunch. Describe the situation around the launch and how your approached it with socially-led thinking. Be sure to include what initial campaign targets were and how you measured results.

Creative use of platform

This category celebrates innovative and inspirational thinking in the social media industry. Results are taken into account, but are not as important as the creative idea and execution.

Social good campaign

Describe what the challenge was and how you approached it with socially-led thinking. Be sure to include what initial campaign targets were and how the campaign measured up.

Community

Community building and management

Strong communities are the backbone of the social media industry, as people coming together in enough numbers and with enough passion can make anything happen. Whether its to help a brand, a cause or avid fans the thinking is the same. Describe the purpose of your community, how your strategy cultivates this and the results you have achieved.

Influencers

Best brand integration with social talent

Brands have more and more realised the potential of social talent in accelerating their storytelling process. With this award we celebrate the best work done in a partnership between brand and talent.

Best in entertainment

Social media has become the primary entertainment channel for many kiwis. Whether it’s traditional entertainment using the channel, brands producing content or social talent exploding across social networks: this award will highlight the very best.  

Best in beauty

The beauty industry is booming with the help of social media. This category rewards the best influencer content, brand generated or community in the beauty space. We’re looking for creativity, strategy, engagement and effectiveness.

Best in travel

Going to exotic destinations and getting paid for it sure seems like a dream job! However behind the glamorous content there a depth of strategy and creative thinking that leads to viral success. We’re rewarding creativity, strategy, engagement and effectiveness in this category of social content.

Best in parenting

Social media may have made parenting more complicated, but it’s also provided a channel for solace in shared stories. NZ has more than it’s fair share of brilliance in this space - from innovative parenting channels to blogs and the humour video creation. We’re looking for creativity, strategy, engagement and effectiveness.

Best in food

While many of us instagram the occasional culinary delights, for this category we’re looking for outstanding use of social media in sharing the wonders of food. We’re looking for creativity, strategy, engagement and effectiveness.

Best in music

NZ musicians engage millions globally via social media. This award celebrates the greatest innovations and accomplishments via social media of our music talent.

Best in fashion

New Zealand fashion has become known internationally as having an edge. Our social talent in the industry just as much. We’re looking for creativity, strategy, engagement and effectiveness.

Best in sport / fitness

New Zealanders are world leaders in sport and fitness. Social media has provided another arena to demonstrate our prowess - for athletes, trainers, teams and institutions. We’re looking for creativity, strategy, engagement and effectiveness.

Most social celebrity

Actors, artists, fashionistas and models love social media for connecting directly with fans. We’re looking for NZ’s very best. Judged on creativity, strategy, engagement and effectiveness.

Rising star in social talent

Social media allows the rise from unknowed to global star with rocket speed. This award is for someone who has made the biggest rise over the past twelve months – not just in number of fans/followers but in engagement and creativity.

Social good initiative

Open to anyone who has created online in support of a worthwhile cause. Describe the purpose of your initiative, how your strategy cultivates this and the results you have achieved.

Peoples choice

Voting will open after finalists are announced to select the “people’s choice”. All category finalists will be eligible for voting.

Post of the year

Open to the very best post from any channel. We’re looking for something that stands out for it’s purpose, creativity, engagement and effectiveness.

Supreme award

Awarded by the judges from among all entries in #nzsma 2017. Recognising an extraordinary accomplishment in social media.